InRhythm is a New York based UX focused technology consulting firm that helps the world’s leading financial services, educational technology and media solutions firms develop and accelerate their product delivery. Clients include Fortune 500 companies like Goldman Sachs, Estee Lauder, Weight Watchers, Equinox, Barnes & Noble, Hertz, and Time, Inc. as well as some of the most promising high-growth businesses like Amplify, Yodle.com, Mimeo.com, Booker.com, and MediaMath.
My work at the company has been divided in three main groups: the first and main one is to rebuild and expand the company's web presence, with huge emphasis on its website. Each page of the website has followed the same process: It starts with a meeting that involves all the company's departments with direct relation to its content or that, by any means will be affected by its outcomes. Once all the demands are listed, benchmark research is conducted and wireframes are generated and modified over several rounds of iterations, until an agreed upon structure is achieved and the visuals can be built upon it (also through the same iteration cycles). After everything is put together in a visual mockup, the page is then finally coded and thoroughly tested through multiple browsers and devices. After all that is done, the page is then finally launched, being still gradually modified as the company's clients are then able to get in touch with it and also give their opinions. Through the same process also secondary platforms such as the company's blog and different newsletters were generated.
The second priority has been the work on graphics. As a high-growth company (grown 300% year over year), InRhythm’s branding and visual identity is paramount, with expanding needs for sales and promotional materials. In under a year, everything from business cards to sales collateral to standard email and presentations needed to be produced, as well as charts, infographics, posters, one-pagers - all introduced both print and digitally. Maintaining the process-driven design approach has allowed us to develop material that maintains a shared identity, adheres to visual and branding guidelines and satisfied multiple stakeholders throughout the organization. A third group of demands comes from the companies' clients, which will eventually require initial mockups or additional work hands for their own products.
